Browsing by Author "Balyali, Tugce Ozogul"

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Demographic Change and Operationalization of the Landscape in Tourism Planning: Landscape Perceptions of the Generation Z
(Elsevier, 2022) Ilhan, Oznur Akgis; Balyali, Tugce Ozogul; Aktas, Semra Gunay
This study focuses on Generation Z, which is one of the most intriguing groups in terms of the future of tourism. The research questions of this study focus on what the landscape components that attract the attention of Generation Z in a tourism destination embrace, and how this interest can be operationalized in the tourism planning of that destination. The research was designed with an interpretive approach as the perceptions regarding landscape will differ according to the social location of the tourists. On-site observation studies were conducted with volunteer members from Generation Z, data being collected, and then analyzed with content analysis. The main findings of the study are as follows: Generation Z members enjoy interacting with local residents at a destination; they find traditional architecture and everyday-life interesting; and morphology, one of the natural environmental characteristics, is fascinating to Generation Z.
Female Digital Nomads' Destination Experiencescape Perspective
(Emerald Group Publishing Ltd, 2024) Balyali, Tugce Ozogul
PurposeAlthough existing studies provide valuable insight into how destinations create stimuli that support meaningful experiences, perceptions of different experiencescapes in the tourism context remain to be explored. This research aims to explore the experiencescape stimuli of female digital nomads.Design/methodology/approachThe study adopted a qualitative research method and was structured by combining multiple qualitative data collection tools with a triangulated approach to examining the experiencescape.FindingsBased on the experiences of female digital nomads toward destinations, their perception of the experiencescape, which includes sensory, functional, social, natural and cultural stimuli, has been revealed. From the explanations regarding the metaphors, the female digital nomads in the research have positive perceptions about destination experiences and are satisfied with being digital nomads.Research limitations/implicationsThe fact that the research is the first to focus on digital nomadism and experiencescape and that it reveals the perspective of female digital nomads who share their experiences in virtual communities, which is a research topic that is little emphasized in the literature, is a contribution to the theoretical framework on the subject. The practical contribution is that it will guide studies to improve and re-plan experiences in line with the stimuli emphasized by the female digital nomads studied. The results can play a supporting role in developing the market for female digital nomads.Originality/valueThis research offers a new perspective on exploring female digital nomads' perceptions of the destination experiencescape.
A Holistic View of the Tourist Experience of Generation Z
(Akdeniz Univ, Tourism Fac, 2023) Ilhan, Oznur Akgis; Balyali, Tugce Ozogul; Gunay, Semra
This paper seeks to find out what the characteristics of the tourist experience of Generation Z are. The research was designed using qualitative research techniques. Interviews were conducted with 139 young tourists living in 45 different provinces in Turkey and were analyzed using content analysis. Generation Z has a limited budget for travel. They need to devise certain strategies to cope with this. Escape from everyday life is their most important motivation in travel. The idea that the best time to travel is school and youth years. Young tourists find cultural, historical, and architectural elements interesting and are interested in traditional cuisine. They prefer types of transportation that they have not experienced before.