YYÜ GCRIS Basic veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.
 

Factors Affecting Positive Word-Of Communication Intention for Drone-Based Delivery Service in Retailing

dc.contributor.author Dülek, Bulut
dc.contributor.author Çelik, Zübeyir
dc.date.accessioned 2025-05-10T17:55:03Z
dc.date.available 2025-05-10T17:55:03Z
dc.date.issued 2022
dc.department T.C. Van Yüzüncü Yıl Üniversitesi en_US
dc.department-temp Van Yüzüncü Yil Üni̇versi̇tesi̇,Van Yüzüncü Yil Üni̇versi̇tesi̇ en_US
dc.description.abstract Drones, which have recently grown in popularity and provide endless potential in a variety of fields, are a useful commercial tool in addition to being a fun hobby. This study aimed to analyse the direct effects of perceived trust, perceived speed, and problem awareness on positive word-of-mouth communication intention for drone-based delivery services. In addition, the effect of drone-based delivery service on positive word-of-mouth communication intention and whether consumers' positive word-of-mouth communication intentions for drone-based delivery service differ significantly by gender and generation were also analysed. The online survey method was used to reach 433 people for the study. Many different statistical analyses were used to analyse the obtained data. As a result of the study, it was concluded that the positive effect of the drone-based delivery service on positive word-of-mouth communication intention was significant. It has also been concluded that perceived trust, perceived speed, and problem awareness have direct significant and positive effects on positive word of mouth communication intention for drone-based delivery services. However, no significant difference was found in consumers' positive word-of-mouth communication intentions by gender and generation. The results of the study were discussed, and suggestions were made. en_US
dc.identifier.doi 10.54688/ayd.1105843
dc.identifier.endpage 55 en_US
dc.identifier.issn 2146-1740
dc.identifier.issue 1 en_US
dc.identifier.scopusquality N/A
dc.identifier.startpage 40 en_US
dc.identifier.trdizinid 1104388
dc.identifier.uri https://doi.org/10.54688/ayd.1105843
dc.identifier.uri https://search.trdizin.gov.tr/en/yayin/detay/1104388/factors-affecting-positive-word-of-mouth-communication-intention-for-drone-based-delivery-service-in-retailing
dc.identifier.uri https://hdl.handle.net/20.500.14720/19159
dc.identifier.volume 13 en_US
dc.identifier.wosquality N/A
dc.language.iso en en_US
dc.relation.ispartof Akademik Yaklaşımlar Dergisi en_US
dc.relation.publicationcategory Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject İletişim en_US
dc.subject İşletme en_US
dc.title Factors Affecting Positive Word-Of Communication Intention for Drone-Based Delivery Service in Retailing en_US
dc.type Article en_US

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