YYÜ GCRIS Basic veritabanının içerik oluşturulması ve kurulumu Research Ecosystems (https://www.researchecosystems.com) tarafından devam etmektedir. Bu süreçte gördüğünüz verilerde eksikler olabilir.
 

The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention

dc.contributor.author Uslu, Aypar
dc.contributor.author Kabak, Aykut
dc.contributor.author Çelik, Zübeyir
dc.date.accessioned 2025-05-10T17:17:54Z
dc.date.available 2025-05-10T17:17:54Z
dc.date.issued 2022
dc.department T.C. Van Yüzüncü Yıl Üniversitesi en_US
dc.department-temp Marmara Üni̇versi̇tesi̇,Van Yüzüncü Yil Üni̇versi̇tesi̇,Van Yüzüncü Yil Üni̇versi̇tesi̇ en_US
dc.description.abstract This study aims to analyze the effect of product reviews shared by consumers in text-, image- and video-based formats on e-commerce websites on online purchasing intention. To this end, selected scale items were adapted and three different online surveys were designed for text- (Study-1), image- (Study-2), and video (Study-3)-based product review presentation formats. The research data (Study-1:207, Study-2:209, and Study-3:211) are collected from different participants through these three online surveys. The results of the regression analysis indicate that text-, image- and video-based product review presentation formats; and perceived review helpfulness, perceived review credibility, and positive perceived product understanding caused by these three product review presentation formats positively affect the online purchase intention. However, video-based product review presentation and positive perceived product understanding, perceived review credibility, and perceived review helpfulness caused by this format affect the online purchase intention more positively. The study provided implications and future research directions. en_US
dc.identifier.endpage 516 en_US
dc.identifier.issn 1303-0876
dc.identifier.issn 2667-8683
dc.identifier.issue 2 en_US
dc.identifier.scopusquality N/A
dc.identifier.startpage 489 en_US
dc.identifier.trdizinid 527558
dc.identifier.uri https://search.trdizin.gov.tr/en/yayin/detay/527558/the-effect-of-text-image-and-video-based-product-review-presentation-formats-on-online-purchasing-intention
dc.identifier.uri https://hdl.handle.net/20.500.14720/9475
dc.identifier.volume 22 en_US
dc.identifier.wosquality N/A
dc.language.iso en en_US
dc.relation.ispartof Anadolu Üniversitesi Sosyal Bilimler Dergisi en_US
dc.relation.publicationcategory Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject İşletme en_US
dc.title The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention en_US
dc.type Article en_US

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