Participation in an Outdoor Music Festival Effects on Social Integration

Abstract

The process of social integration enables individuals to adapt to societal norms. It is timely for tourism scholars to evaluate the growing phenomenon of outdoor music festivals, which are associated with participation in processes of social integration. The current study investigates the extent to which participating in an outdoor music festival affected participant levels of social integration. In line with the research purpose, a questionnaire was applied to the participants (N = 426) of the MillionFest'19 festival in Eskisehir, Turkey. The study results show that participation in the festival has a medium- and high-level effect on dimensions of social integration. It is found that participating in an outdoor music festival provides elements of bilateral relations, physical development, and emotional development.