Effects of Socio-Economic Factors on the Consumption of Milk, Yoghurt, and Cheese

Abstract

Purpose - People living in rural and urban areas experience different socioeconomic conditions, which should affect their consumer behaviour The purpose of this study is to examine the effects of these socio-economic differences on the consumption of milk, yoghurt, and cheese. Design/methodology/approach - Face-to-face interviews are conducted with 191 households in the Van (Eastern Turkey) The collected data are evaluated using SPSS - Multiple Correspondence Analysis Findings - Results of the evaluations show that there are socio-economical differences between urban and rural populations in terms of age, education, occupation, and income, which affects their consumption behaviour The rural consumers generally consume raw (unpasteurized, unpackaged) milk These consumers tend to have low income and be illiterate The urban consumers, on the other hand, consume pasteurized milk and have higher incomes compared with the rural consumers and have a mid-level to university education. In the rural areas, consumers usually make their own yoghurt but those who purchase their yoghurt pay attention to its packaging the most In the rural areas, consumers who make their own cheese have mid-level income and primary school education Originality/value - The paper analyses the current effects of socio-economic differences in rural and urban areas on the consumption behaviour of milk, yoghurt, and cheese using the Multiple Correspondence Analysis (MCA) MCA analysis has rarely been used in this area